In a noisy world, we reminded listeners it’s never been more important to block it all out and just be yourself. A 1 of 1. We asked 100 special friends what keeps them above the noise, then put their mantras on a pair of custom Beats. One by one, each revealed their pair on social and tagged the next one to participate, creating a chain that connected the world's biggest stars and let fans go down the rabbit hole all day long.
Cannes Lions Entertainment Shortlist