Aspercreme - a pain reliever for arthritic 55+ year olds - doesn’t seem like a brand that can compete with sports marketing heavyweights like Nike or Gatorade. But after 58-year-old Tom Cillo went back to college to play defensive line on the football team, we teamed up to create the most famous partnership of the season.
Cannes Lions Bronze (5x Shortlist), 2x One Show (Bronze, Merit), Clio Shortlist, 3x Clio Health (Gold, Silver, Silver), 3x Shorty Awards Best in Category (+ Agency of the Year), Webby’s Finalist