Aspercreme - the unfortunately named pain reliever for arthritic 55+ year olds - doesn’t exactly scream as the type of brand that can compete with sports marketing heavyweights like Nike or Gatorade. But after 58-year-old Tom Cillo decided to go back to college to play defensive line on the football team, we teamed up to create the most famous partnership of the entire season.
Press
ABC, Ad Age, The Athletic, Bleacher Report, ESPN, Fox, News Nation, NBC, New York Times, People, USA Today. Wall Street Journal