86 GRAND SLAM TITLES. 1 COURT.
20 years after Nike released its iconic Guerilla Tennis commercial, we brought the attitude of street tennis into the digital age. We launched a spontaneous street match in NYC featuring the biggest tennis stars on the planet, broadcasted exclusively on Snapchat. Word of the match spread on social and across the city, driving eager New Yorkers to flock to the event and fans all over the world to tune into the channel to see angles from court to sky that changed every minute.
Press
Daily Mail, Highsnobiety, Hollywood Life, Hypebeast, New York Times, Sports Illustrated, USA Today, The Guardian, The Independent, Vanity Fair
Recognition
Cannes Lions Shortlist